Purer Supplements By Design
We're thrilled to reveal the next evolution in our supplement range - the removal of titanium dioxide.
What is Titanium Dioxide?
- A colouring agent
- Traditionally used by most supplement manufacturers
- Authorised for use by the European Safety Authority
Why is Titanium Dioxide Used?
- Provides a white, shiny, uniform appearance
- Often used to coat tablets & capsules
- Can mask natural, yet perfectly safe, changes in colour

Purity By Design
We believe that purer supplements are better supplements. That's why we've decided to remove titanium dioxide from our entire range going forward.
What Differences Will I Notice?
When swapping to a titanium dioxide-free supplement you may notice that your capsules or tablets:
- Appear a slightly different colour to usual
- May change colour subtly over time
What Hasn't Changed?
The only difference you're likely to notice is an aesthetic one. All of the following should remain exactly the same as before:
Taste
Nutritional Benefit
Product Safety
Shelf Life